When it comes to reproductive healthcare, the media often shares the stories and struggles of women—but not those of their doctors.

The Dobbs ruling, which overturned Roe v. Wade, has created an ethical dilemma for physicians, forcing them to choose between following the law or honoring their promise to put patients first.

The Hippocratic Oath is a sacred vow physicians take to "first, do no harm" and to provide essential healthcare to their patients . When laws force doctors to violate this Oath, they become Hippocrites—a term blending "Hippocratic" and "hypocrites."

This concept inspired a 360° campaign, featuring a short film highlighting the impact of post-Roe laws on patients and doctors, alongside an interactive website, an experiential art exhibit enhanced with AR elements, social media rollout, radio, and OOH ads.

A rallying cry for doctors. And a wake-up call for the world.


ROLE
—
Creative Lead

RECOGNITION
—
Cannes Lions 2025:
Silver, Healthcare Professional Engagement: Integrated
29th Annual Webby Awards:
Official Nominee: Advertising, Media & PR - Health, Wellness & Pharmaceutical
Official Nominee: Websites and Mobile Sites - Best Use of Video or Moving Image
9th Annual Shorty Impact Awards:
Winner: Audience Honor in Awareness Campaign
Clio Health Awards:
Bronze, Health Equity
Bronze, Digital / Mobile Craft
Bronze, Film
Bronze, Film Craft / Sound Design
Shortlist, Film Craft / Cinematography
Shortlist, Integrated
Cannes Indie Shorts Awards:
Official Selection
NYC Indie Short Awards:
Finalist
Official Selection
Independent Shorts Awards:
Platinum Award, Best Women Short
Gold Award, Best Female Directors
Bronze Award, Best Cinematography
Montreal Women Film Festival:
Best Actress - Isidora Castro
Top Shorts Film Festival:
Winner, Best Score - David Bessler
Winner, Best Original Story - Hippocrites
Venice Shorts:
Best Composer - David Bessler
Short Films Matter:
Finalist, Short of the Year
Official Selection

FEATURED ON
—
Short Films Matter
AdAge
Adweek
MediaPost
MM+M
PR Week
Shots
The Hollywood Reporter
Tela Viva

The significant disparity in breast cancer outcomes between white women and Black women — largely caused by discrimination and racial bias — has persisted over the years and demands urgent attention for medical providers to address this issue and initiate change.

In our second year working with The Chrysalis Initiative, we decided to turn the focus on hospitals in an effort to raise doctors', nurses, and hospital staff's awareness of this disparity and expose any blind spots and procedural issues that could be unknowingly perpetuating the problem.


ROLE
—
Creative Lead

RECOGNITION
—
Cannes Lions:
Gold, Disease Awareness: Integrated
Shortlist, Healthcare Professional Engagement
Shortlist, Lions Health Grand Prix for Good
#2 Healthcare Agency in the World
D&AD:
Shortlist: Impact / Initiative
Clio Health Awards:
Gold, Photography / Print & OOH Craft
Silver, Immersive / Experience / Activation
Bronze, Creative Use of Data
Bronze, Out of Home
The New York Festivals Health:
Gold, Pharma: Integrated Campaign
Silver, Pharma: Out of Home - Poster
Bronze, Pharma: Health & Disease Awareness Advocacy
Bronze, Pharma: Healthcare Professional Engagement
2x Finalist, Pharma: Healthcare Professional Engagement
London International Awards:
Gold, Craft Photography Campaign
Silver, Social Responsibility/Awareness
Silver, Craft Art Direction Campaign
Bronze, Social Responsibility Campaign
Global Independent Pharma Agency of the Year
MM+M:
Shortlist, Purpose-Driven Campaign
Shortlist, Health Equity
Shortlist, Use of Immersive Technology
The Creative Floor Awards:
Winner, Healthcare Professional - Mixed Media
Winner, Equity, Diversity & Inclusion - Mixed Media
Winner, Equity, Diversity & Inclusion - Ambient

FEATURED ON
—
AdWeek
AdAge
AdForum: Raising the Bar for Health Equity in Advertising
Little Black Book
Communication Arts - EXHIBIT
Cannes Lions Webinar: Health & The Health Conscious Consumer
Cannes Lions Health Track Highlights
Cannes Lions Official Wrap-Up Report
Cannes Lions Progress Check: DEI
OOH Today
MM+M Campaign Confidential
Fierce Pharma
Ads of the World
AdForum
Best Ads On TV
Clube de Criação
Roastbrief
Reel 360
The Stable

In the US, Black women are 40% more likely to die from breast cancer than White women, even with equal income and access to care. In a racist healthcare system, Black women are often dismissed and face prejudices that prevent them from receiving equitable care.

We’ve partnered with The Chrysalis Initiative to launch Erase the Line, a multiplatform campaign that provides Black women (and other disparate groups) with the tools to assess their cancer support, rate their care, and locate hospitals dedicated to equal treatment for Black women.

ROLE
—
Creative Director, Art Director

RECOGNITION
—
Cannes Lions:
Shortlist: Sustainable Dev. Goals / Reduced Inequalities
Communication Arts Illustration Annual:
Award of Excellence: Digital Advertising / Technology
D&AD:
Shortlist: Future Impact / Initiative
London International Awards:
Silver, Health & Wellness - Craft: Art Direction
Silver, Poster: Use of Illustration
Bronze, Pharma & Medical: Social Responsibility/Awareness
The One Show:
Gold, Pharma: Craft / Art Direction
Silver, Pharma: Print
Silver, Health & Wellness: Craft / Art Direction
Merit, Health & Wellness: Print
ADC Annual Awards:
Merit, Design for Good / Illustration
Clio Health Awards:
Gold, Print / OOH Craft
Silver, Digital / Mobile
Bronze, Public Relations / Cause Related
Lürzer’s Archive:
Print Ad of the Week - Week 44/2021
MM+M Awards:
Titanium Award / Best in Show
Gold, Philanthropic/Purpose-Driven Campaign
The New York Festivals Health:
Gold, Pharma: Health & Disease Awareness Advocacy
Silver, Pharma: Products & Services Direct
Finalist, Pharma: Out of Home



FEATURED ON
—
Lürrzer's Archive - Piece 1& Piece 2 & Piece 3 & Piece 4 & Piece 5

It won’t have escaped your attention that U.S. politics consists mainly of men voting with their “man brains” for women. Nor will it have escaped your attention that the U.S. Supreme Court overturned Roe v. Wade, removing the constitutional right to an abortion.

But when it comes to women’s bodies, men are anything but experts. To expose this, I cofounded Roe v. Bros, a comedy content brand with a call to action for women to vote on November 8th and reclaim their reproductive rights.

One week before the election, we dropped daily doses of bro-tastic logic and birth control humor on TikTok, Instagram, and Twitter, racking up over 120M views combined. Our game show went global, becoming a fun way to mix education with advocacy, and hopefully helping women reclaim their rights.

ROLE
—
Co-founder, Creative Lead

RECOGNITION
—
8th Annual Shorty Impact Awards:
Winner, Healthcare & Pharma
Winner, Call To Action
Winner, Educate
Finalist, Social Movement Campaign
Audience Honor in Educate

FEATURED ON
—
NY Post
MM+M Top 10 Health Videos That Went Viral On TikTok In 2022
Mama Doctor Jones - ObGyn Reacts
Newstalk 1010 - National Canadian Radio Show
Yahoo! Life
Boing Boing
Harper’s Bazaar UK
Wonderzine Moscow RUS
Heres The Thing
Der Landbote Switzerland
People
Hypebae
Reddit
Cosmopolitan France
HuffPost France
SheKnows
Comic Sands
Bust
Mother.ly
Head Topics
Bored Panda
Scary Mommy
The Focus
Kairos - Rutgers University
Hello Clue - partnership article
Scoop Upworthy

On World Psoriasis Day, we released The Last Plaque, an animated short film that takes viewers into a utopian future where plaque psoriasis no longer exists.

With a glimpse into what a world without psoriasis looks like, we can start to fully understand the emotional toll of the disease, empathize with sufferers, and grasp the importance of finding a cure.

ROLE
—
Creative Director, Art Director

RECOGNITION
—
Communication Arts Illustration Annual:
Award of Excellence: Motion / Health
ADC Annual Awards:
Merit, Illustration / Animation
ARFF Paris // International Awards:
Official Selection
New York Shorts International Film Festival:
Official Selection
Cinequest Filme & VR Festival:
Official Selection

FEATURED ON
—
Lürrzer's Archive - Piece 1 & Piece 2
Stash Magazine
Behance Standout Projects - Motion Graphics

Politicians follow in the wake of every mass shooting with a barrage of tweets and prayers. Yet, time after time, they actively prevent sensible gun laws from being passed.

So, we launched Laws Not Tweets, an online tool that highlights congressional hypocrisy while making it easy for people to contact their elected representatives and even set a reminder to vote them out on election day.

ROLE
—
Co-Founder, Creative Lead

RECOGNITION
—
Communication Arts Advertising Annual:
Award of Excellence, Public Service / Politics / Social Issues
Hatch Awards:
Silver, Cause-Related Marketing Campaign
Silver, Print: Posters Campaign
Silver, Website: Non-Profit
Merit, Print: Posters Single Entry
MITX Awards:
Winner, Cause / Nonprofit & Government Marketing

FEATURED ON
—
The Boston Globe
Luerzer's Archive - Piece 1 & Piece 2

Lyme disease is a chronic condition caused by bacteria from ticks, with widespread and debilitating long-term effects.

Ticks are quickly moving from the woods to our neighborhoods, putting Black and Brown urban communities at greater risk because the tell-tale sign of a tick bite—a red rash—is harder to detect on dark skin. This often leads to misdiagnosis and untreated severe Lyme disease.

Worse, little documentation exists in textbooks or online for recognizing rashes on darker skin. This raises the question: how can we raise awareness among city-dwellers and improve Lyme diagnosis in people of color?

To address this, we partnered with the nonprofit Global Lyme Alliance to create The Lyme Bomb Detector, the first smartphone tool enabling earlier detection of Lyme rashes on Black and Brown skin and more accurate identification of the disease overall.

ROLE
—
Creative Director, Art Director

RECOGNITION
—
The One Show:
Shortlist, Fusion Pencil
Shortlist, Innovation in Pharma
D&AD:
Shortlist, Future Impact / Initiative
Clio Health Awards:
Bronze, Early-Stage Prototype Innovation
London International Awards:
Bronze, Pharma & Medical Prototype
MM+M:
Shortlist, Health-Tech Innovation
Shortlist, Use of Data / Analytics
Shortlist, Purpose-Driven Campaign

Tackling ageism in the workplace. One scoop of ice cream at a time.

ROLE
—
Creative Lead, Art Director

RECOGNITION
—
In-Book D&AD Awards

Fighting Duchenne starts with unleashing your inner beast.

Duchenne muscular dystrophy (DMD) is a fatal genetic disorder affecting one in 5,000 newborns, primarily boys, and weakens muscles over time. Children like Conner Curran lose the ability to walk, breathe, and even smile. .

Due to low government funding, similar to many rare diseases, Conner’s parents founded Kindness Over Muscular Dystrophy to raise awareness and funds for research.

This is the story of how we helped one organization go “beast mode” on muscular dystrophy.

ROLE
—
Creative Director, Art Director

RECOGNITION
—
Clio Health Awards:
Shortlist, Public Relations / Special Event / Activation
The Manny Awards:
Best Rare Disease Campaign
MM+M Awards:
Silver, Health Advocacy / Affairs / Public Policy
Med Ad News Manny Awards:
Best Rare Disease Campaign
Graphis Annual:
Silver, Print/Healthcare

To further establish Intouch Group as a creative powerhouse in the industry, we’ve introduced the #NextMakers: a series of animated idents that show how we're mixing data, tech, strategy, and creativity to create what's NEXT.

ROLE
—
Creative Director, Art Director

RECOGNITION
—
MM+M Awards:
Silver, Agency Branding Campaign

A curated selection of award-winning pharma projects I’ve had the opportunity to participate in.

The RAM 1500 Outdoorsman is a special edition truck with unique features for hunting — big game, small game, waterfowl, and fishing, you name it — and it needed a unique product demo to reflect that.

Enter Built for the Hunt, a digital experience highlighting the modern hunter's skills, tools, and values—qualities that RAM also embodies in the Outdoorsman.

Users can “compare” hunter and truck across three perspectives: deer, fishing, and waterfowl. The site also features a social contest, charitable efforts, and content from brand partners like Mossy Oak, Drury Outdoors, and Under Armour.

ROLE
—
Creative Lead, Art Director

RECOGNITION
—
Shortlist, MITX Awards - B2C Integrated Marketing

A visual-led print/OOH campaign to remind people that some things should never be shipped separately.


ROLE
—
Creative Lead, Art Director

RECOGNITION
—
Golden Award of Montreux
Wave Festival

FEATURED ON
—
Coloribus
Trend Hunter
Ads of The World
AdOfDaMonth
Adeevee
Advertolog

It's often said everyone is connected by just a few connections—all we need is a little work to discover them. With Vivo Telecom’s phone plan, a few calls can connect you to Brazilian celebrity Grazi Massafera.



This was the campaign's premise, which went viral within days. To sustain online momentum, we created a contest for participants to submit phrases for the campaign’s main character to say to Grazi. The top entries could recreate the ending and receive a personal reply from Grazi



In less than a week, we received over 40,000 unique messages, making the #HelloGrazi contest a record holder for Vivo in terms of responses.

Five lucky winners had their responses transformed into a spot featuring Grazi Massafera.

The 5-piece film series with alternate endings initially premiered on social media but became so successful that the client decided to air it on national television.

ROLE
—
Concept, Art Director