Brazil roots, New York state of mind. I’m a creative entrepreneur with 20 years of award-winning experience. My work has been recognized by Cannes Lions, Clio Awards, D&AD, NY Festivals, LIA, Art Director’s Club, and Communication Arts, among others.
I pair smart language and simple design with technology to sway minds in service of helping grow brands with work that makes the world better.
In my current role as Head of Art & Creative Excellence at EVERSANA INTOUCH NY, I am responsible for elevating craft and execution across our HCP and DTC businesses. Since joining, we’ve been named the #2 Healthcare Agency in the world by the Cannes Lions Festival of Creativity, the Global Independent Pharma Agency of the Year at the London International Awards, and No. 5 on the MM+M Agency 100 list.
Prior to EVERSANA INTOUCH, I worked at 21GRAMS, Saatchi & Saatchi Wellness, and PrecisionEffect, and prior to joining the health/pharma industry, I worked at Razorfish and Wunderman Thompson São Paulo for brands such as Jeep, RAM Trucks, Unilever, Dunkin' Donuts, Blue Cross Blue Shield, Vivo Telecom, Hotels.com, LATAM Airlines, and others.
As a husband, father of two, musician, and wannabe mixologist, I’m also deeply involved in independent projects that support society and culture at large. These projects range from ‘#LawsNotTweets’, the first digital platform to pin politicians’ tweets in the wake of mass shootings against their actual voting record, to ‘ROE v. BROS’, which uses comedy to educate people on women’s reproductive health in response to overturning Roe v. Wade.
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CONSUMER CLIENTS
Chrysler
RAM Trucks
Jeep
Dunkin’ Donuts
Hotels.com
Blue Cross Blue Shield MA
Icelandair (pitch win)
Telefonica Vivo
LATAM Airlines
Fidelity Investments
Ralph Lauren
Global Lyme Alliance
Waters Corporation
Stop Handgun Violence
Pine Street Inn
+ more
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HEALTH CLIENTS
Cetaphil (pitch win)
Galderma US & Global
Hemlibra (Genentech)
Alexion Pharmaceuticals
Janssen Pharmaceuticals
Incyte Corporation
Ardelyx Inc
Kowa
Align Technology
Dova
Boehringer Ingelheim
Rinvoq (Abbvie)
Vyepti (Lundbeck)
Cologuard (Exact Sciences)
Darva (Takeda)
Cimzia (UCB)
Zejula (GMK)
Cymabay Therapeutics
Pelabresib (Morphosis)
Pfizer
Trodelvy (Gilead)
Wisp
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AWARDS
Cannes Lions
Clio Awards
D&AD
The One Show
Art Directors Club
NY Festivals
London International Awards
Communication Arts
MM+M
Wave Festival
Golden Award of Montreux
El Ojo
CCSP (Brazilian Creative Club)
+ more
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INDEPENDENT PROJECTS
Co-founder + Creative Lead of Meds Ave, a mentorship & skills training platform that guides academics and researchers who want to break into healthcare communication, teaching them how to translate complex ideas into creative, impactful messaging.
Co-founder + Creative Lead of Roe v. Bros, a viral game show that finds out how much men know about the female body. Created in response to the overturning of Roe v. Wade, the show uses comedy to educate people about sex and reproductive health while encouraging society to support reproductive rights.
Co-founder + Creative Lead of Laws Not Tweets, an online experience and social campaign that pins politicians’ thoughts and prayers tweets against their voting record, in the context of gun legislation.
As an Independent Brand Builder, I worked with the startup Chimani, where I had the opportunity to rebrand and launch their National Parks app, which was featured in Outside Magazine, The Manual, and Uncrate, and became standard in 1 million Subaru vehicles.
I also support Kobase in its rebranding efforts, helping it establish a unique industry positioning.
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AD AWARDS JUDGING
The Clio Awards - Craft Jury (2024)
New York Festivals - Grand Jury (2024)
ARTICLES / TALKS
NYF Health Pulse Panel
How In-Flight Safety Videos Can Inspire Bold Healthcare Ads - Muse by Clio
2 Minutes with Ivan Blotta - Muse by Clio
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LANGUAGES
Fluent in English and Portuguese
Advanced in Spanish
WORK ELIGIBILITY
Green Card holder
Brazilian + EU citizen
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CONTACT
(617) 331 3453
ivan.blotta@gmail.com
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