WATERS — “Press On”
Many scientists need a very specific kind of data called Mass Data to meet increasing regulatory demands, but it’s difficult to step outside of their role to access it. Until now. With Waters turnkey Mass Detection Solutions, scientists finally have the power to collect and interpret mass spectral data with the push of a button. Analyze everything at once with clarity and confidence. Just press on.
DIRECT MAIL PIECE
As part of the Press On campaign, a convincing and polished, yet entirely fake, mass spectrometry user manual would be mailed to prospects and customers, featuring nothing but blank pages and a button that would trigger an NFC transmitter to display the campaign’s content on the user’s smartphone upon pressed.
WATERS — “In Your Language”
Still on the topic of Mass Data, another problem identified in research was its complexity: only a small subset of specialists has the skills to read the data, so most scientists end up waiting around for an expert to translate it for them. Waters launched new technology that translates the data into language every scientist can understand, so they can get back to work faster. We created a whole campaign to prove that you may not speak Mass Data, but you’ll still be able to read it in your language.
Sakhalin
Ancient Greek
Egyptian
Sanskript
WATERS — “Better Data. Better World.”
It all starts with data. Numbers show us how certain medicine saves lives. Testing tells how we can be more efficient with food. Data is the driver of change—the foundation for everything moving forward. At Waters, we’re here to help you hold that data to the highest integrity. Because when your data’s good, you can do more good.
WATERS — “The Perfect Addition”
When it comes to food safety testing, many food scientists are beholden to use a single provider. And Waters hasn’t been able to meet that requirement. Until now. The new Xevo TQ-GC with EI adds the crucial missing layer of analytical power labs need. And it provides the same robust performance and consistent results scientists expect from Xevo instruments. So we used a series of beautiful food photography that shows that the TQ-GC is the perfect addition to our product line and any lab.
WATERS — “Just Add Waters”
Non-MS experts either have to get more extensive training, or wait for an MS specialist, to access mass data with confidence. Until now. With Waters Mass Detection Solutions, they can get all the data they need right now. It’s simple. It’s accurate. One step and you’re done. Just add Waters.
WATERS — “Adapt At The Speed Of Science”
The world is changing. Faster than ever before. Science. Technology. Humanity. To be healthier, smarter, more efficient. And right now, change is challenging you to adapt. Have the courage to evolve. Make a better version. Then another version. Then ten versions into the future. At Waters, we’re challenging you to change your approach to data integrity—how it’s collected, processed, stored, and interpreted. Because change is happening fast. We’ll help you get up to speed.
