The Short Film

A 6-minute docudrama immerses viewers in a world where a doctor’s Hippocratic Oath clashes with the harsh realities of post-Roe America.

Teasers / Trailer

Leading up to the two-year anniversary of the Dobbs ruling and the film’s launch, we strategically released a series of teasers across social media to build hype:

Website

The website offers an immersive extension of the film’s narrative, revealing deeper layers of frequently searched topics related to reproductive healthcare, such as privacy, cost, and legal issues for both patients and providers.
It also serves as a resource hub, offering essential information while empowering audiences with tools for education, advocacy, and action.

Fullstack Developer: Ruud Luijten
Motion Designer: Barend Eijkenduijn
Custom Engraved Illustrations: Sattu Rodrigues

Interactive Film & Art Installation

We unveiled a powerful fusion of art, film, and technology to spotlight reproductive health, hosting a live screening event alongside an experiential art installation.
Enhanced with AR elements, the exhibit sparked conversation, deepened engagement, and fueled word-of-mouth momentum.

AR Experience: Saddington Baynes + Sombra Labs
Oath Sculptures: Illusion
Graffiti: Arthur Daraujo

Radio

A 60-second spot was aired on leading radio platforms across the country.

Social

Our organic content sparked important conversations about bodily autonomy, healthcare access, and the essential right of doctors to provide care. To further enhance this impact, we launched the “Renew Your Oath” initiative, a powerful call to action for physicians, nurses, and medical professionals to publicly reaffirm their commitment to patient care. Captured on camera, these pledges acted as a bold expression of solidarity—supporting both current providers and the next generation of medical professionals in abortion-restricted states.

In The Wild

We placed out-of-home ads in major markets, focusing on swing states—those that could influence the election outcome.

Impact

The positive critical acclaim for of our short film, alongside a comprehensive 360° strategy for the No More Hippocrites campaign, ensured this rallying cry reached far and wide, highlighting how law enforcement has no place in the exam room. We created positive momentum for improving abortion access in the U.S., with 7 out of 10 states voting to protect abortion rights during the 2024 elections, even in conservative regions. While the future of reproductive rights remains uncertain, we are dedicated to continuing our efforts until every healthcare provider, everywhere, is once again free to do precisely that—provide healthcare.