PRINT / OOH
MOVING WORDS
When you move a homeless person to a home of their own, it adds pride and stability to their lives. It’s an unbelievable change. To show this, we created a series of OOH ads that had site-specific copy and used added information to completely alter the original statement.
DEFINING HOME
The most inspiring part of Pine Street Inn is the people and their stories. It’s why we created content based around the different ways the residents define the word "home."
PHOTOGRAPHY - PRIDE, NOT PITY
Moving away from struggle and tragedy, we art directed a shoot with photographer Craig Orsini that celebrated hope and pride. Vibrant and warm tones were added to Pine Street Inn’s current brand colors. Real Pine Street Inn residents were featured on the campaign, and dressed to look and feel like their best selves.
